In today’s ever-changing digital landscape, the success of your roofing business is highly reliant on what you do in terms of selling your business online. From content and video marketing to SEO, it can be overwhelming deciding on where to start and more significantly, what is going to have the greatest impact on your company.
For this reason, it is vital that you understand how to identify with the latest trends and methods encompassed within digital marketing. In addition, you need to know what strategy works, and what strategy does not. Here are a few don’ts that you should look out for to ensure that your digital marketing efforts are fruitful.
Don’t Close Your Eyes on Mobile Marketing
The percentage of internet users who surf the web using their mobile devices is rising exponentially as opposed to computers. This means that if you own an online business, you must at the very least make your website mobile friendly. In addition, Google’s recent search algorithm requires that you optimize your site for mobile.
Don’t Ignore Mobile Apps
Mobile apps are quickly dominating the online market. Most mobile users are using these apps as communications hub, entertainment portals, wallets, and as primary sources of communication.
Don’t Neglect Video Marketing
Online video marketing is rising at a phenomenal rate. For example, search engines such as Google now include video content search results from YouTube. Likewise, Bing, Facebook, and twitter have recently started offering an option where people can post video ads. Although the video ad concept is not new, people are starting to bypass written content for videos.
Don’t Fail To Keep Up With SEO Changes
SEO is pertinent to your website. However, the rules keep changing and search engines such as Google are always changing their algorithms. Ensure that you are with par with all the recent updates.
Don’t Leave Your Content Un-Optimized
Content marketing is not an area where “one size fit all.” To drive traffic into our site ensure your content is top notch and fused with relevant keywords specific to your industry.
Don’t Disregard Statistics and Analytics
If you’re ignoring analytics, it means you absolutely have no clue of how either of your digital marketing tactics is working. Constant testing will help you select better options that will lead to engagement and lead generation.
Don’t Underestimate Social Media
Social media is undoubtedly a part of the internet today. Without social media, it’s almost impossible to count on building an online presence. The tenets are simple: engage, connect, and be real with your followers.
Don’t Focus on the Wrong Metrics
While driving traffic can be exciting, what matters is conversion and the metrics that are building your business.
Don’t Forget CTA
Call to action (CTA) tells your customers exactly what you want them to do. Ensure that you include a CTA with proper instruction of the next step they should take.
The above checklist will help you avoid some common mistakes you could be making in your digital marketing strategy.