Recent studies suggest that as high as 85% of all consumers in the United States rely on the Internet to find local businesses, such as roofing companies. This staggering statistic makes digital marketing not just a good idea, but a necessity for even the smallest companies. Ensuring that your customers can locate your business online will allow your roofing company to remain competitive in today’s market.
However, digital marketing is more than creating a company website or social media page. It is about maintaining an active online presence that drives traffic to your site and entices customers to contact your business. This requires a comprehensive digital marketing strategy that will not only provide greater online visibility for your business, but it will help to reinforce or revamp your roofing company brand messaging.
Creating a dynamic website for your business that is visually appealing and informative is just the first step. The only way to take your roofing company to the next level is to develop a comprehensive digital campaign that highlights the uniqueness of your business and attracts online consumers. This campaign will include a variety of marketing tools, such as content marketing, SEM and SEO marketing, social media marketing, and more.
Integrating your company’s brand messaging into these digital marketing strategies will improve your online reputation, increase local traffic to your site, and improve your chances of turning prospective customers into loyal clients. When done correctly, you can literally use your website and social media sites to speak directly to your current and prospective customers. This gives you the opportunity to highlight your roofing company’s strengths and to tell the online consumer what sets your business apart for the rest.
Equally important is that fact that these digital marketing strategies are proven to improve website ranking and to make your company more visible to the consumers searching for roofing companies in your local area. These means that consumers in your area will easily be able to locate your business online, and they will have a clear understanding of your company’s brand messaging and the specific services you offer.
Best of all, creating and implementing a strategic digital marketing campaign is not as time consuming or costly as you may think. In fact, when you work with a marketing company that specializes in the roofing industry, your return on investment can be very attractive. This type of marketing agency will have an in-depth understanding of the roofing industry and it will know how to use the best marketing tools to attract the highest level of traffic to your site.