Digital marketing is not just for Fortune 500 companies with seemingly unlimited marketing budgets. Small local businesses can benefit and afford to implement a successful digital marketing strategy. Service businesses like home improvement, roofing companies or plumbers can switch their marketing focus to the Internet and reap many benefits.
If you are a small business marketing on the Internet might be a little intimidating, however it does not have to be. Following are three steps that you can take that will get your digital marketing efforts off to a strong start.
1. Embrace Mobile
According to Pew Research nearly 64% of all US adults now own a smartphone and that number will continue to rise going forward. As more consumers use their mobile device for search, shopping and socializing it is imperative that your business makes mobile marketing a priority.
The first step it to make sure your website is mobile friendly. Do the images and text load properly? Are your call to action buttons clearly visible? You should also consider to add a prominent “click to call” button so your prospects can contact you easily.
Having a mobile friendly site will make all your digital marketing efforts much more effective. Because of this getting your site mobile ready should be focus of your attention.
2. Start A Local PPC Campaign
Pay per click (PPC) advertising campaigns are an excellent way to generate new leads for your business. PPC advertising allows you to bid on keywords related to your business. For instance, let’s say you are roofing company in San Diego, California. You would pick keywords like “shingle repair,” San Diego roofer,” or “leaking roof” so that when a local customer conducts an Internet search for those terms your company’s ad will appear at the top of the search results.
PPC campaigns are highly effective they allow you to focus in on a certain type of customer. This way your ads will appear only to those who are interested in your company.
3. Manage Your Online Reputation
As consumers begin to place more importance on reviews from other consumers it is important that you are aware of what is being said about your company. Websites like Yelp now have a huge impact on local businesses. Good reviews can drive more customers through your doors but bad reviews can cost you business.
If you get a bad review do not react in anger. That will just make things worse. Respond to the negative review in a professional manner and explain your side of the story. If at all possible deal with an unhappy customer in person, before they post anything online.
Respond to the positive reviews as well. Let your customers know how much you appreciate their kind words. This tactic will go a long way to getting more positive reviews for your business.
Digital marketing can help your business generate more sales no matter how big or small. By following these tips you will be on your way to success.